Have you ever sat down to create content – whether it be a blog post, essay, social media post or even a restaurant review – and had no idea what you wanted to say or how you wanted to say it? Yeah, me too, we’re only human. Creativity is like that. You just stare at your screen or canvas hoping that it will somehow turn into words or a picture. But now imagine you could generate a content without having to lift a finger (other than pressing a button). That’s where AI-generated content comes in.
AI content isn’t just coming – there’s already a wave of AI-created content on the internet today. In fact, only 38.5% of all internet traffic is no considered to be from human origin. The rest is just bots on bots on bots. While we have been able to detect errors in the past, new algorithms and techniques are making it tougher for us to tell when a piece of content was created by a human or by AI.
The reason is that techniques like GPT-3 (Google’s latest AI algorithm) can now generate sentences which look real enough that even experts cannot spot as unhuman fakes with 90% accuracy. We’re about to see the beginning of a wave of AI created content, or as some would call it “robot generated content” or “machine written content”.
AI has already been writing content for years. It’s just that most people don’t realise it because they’ve haven’t been paying close enough attention to how rapidly AI technology is advancing. You’ve probably come across a news article or two that was written by an AI program and didn’t even know it.
AI can write content in any language (including English).
AI can write content in any genre (including nonfiction, fiction and poetry).
AI can write content in any style (including literary fiction, academic papers and business reports).
This means that there is nothing stopping us from having more people reading machine-generated articles than traditional humans ones!
But what does this really mean for humans? Is it a bad thing? Is it something we should worry about?
The simple answer is yes, but it’s not necessarily a bad thing. Let’s take a closer look at how AI will impact marketers and content creators.
AI will create content that is indistinguishable from human-written content.
We’re already seeing this with the voice assistants on our phones and smart speakers: Siri, Alexa, Cortana and Google Assistant are all capable of producing results that sound like they were written by humans. They can read news stories aloud or give you directions to your destination in the same voice as your friend might use when texting you directions—you know, if they were a robot who didn’t care about sounding human-like in their texts (which would be weird).
It’s easy to forget sometimes when these assistants have been around for so long; we’re used to them sounding perfect! We don’t question why they don’t make mistakes or sound different every time we talk with them because they’ve proven themselves trustworthy enough not too much bother us with such details–but it’s not because they’re actually human; it’s because we’ve trained them to be exactly like us so that we trust them more than those annoying telemarketers who call late at night asking for credit card numbers (and yes I’m talking about those pre-recorded messages from my bank).
The next wave of AI Created Content is on the horizon.
AI is already writing news articles, poetry and novels. And it’s getting better at it all the time. The potential for this content to be published by media companies is obvious—but those same companies are also facing a crisis as their traditional revenue streams dry up in the face of digital disruption and changing reader habits (and tastes).
So where does that leave you as a a real life human? If you want to stay relevant in this new world order, then you need to start thinking about how you can work with an AI partner who understands what makes your you tick, knows how to speak directly to the the humans you already interact with and has access to data that will help inform its work on behalf of you.
The first machine-written book was already published in 2021. It was written by a company called Narrative Science, who use artificial intelligence to write in plain English. The book was a financial report and it was called “The Quill Book” by its publisher, Pearson Group.
This is just the beginning of the new wave of content created by machines. The technology behind these AI-written books is amazing: it uses natural language generation to create narratives that are indistinguishable from human writing based on data inputs (like numbers).
GPT-3 and DALL·E are both readily accessible and capable of creating content that are so realistic it’s possible for them to go undetected by humans. GPT-3 creates written content that looks real enough to not be noticed as fake and DALL·E doesn’t just generate static pictures; it can also create short movie clips of 20 seconds in duration. Because these clips look real enough to not be noticed as fake, they’re likely going to make their way into news articles, which could have disastrous consequences if they were used as evidence in court or otherwise misused.
GPT-3 was originally developed by researchers at the University of Oxford in 2017. In January 2019, Google announced that it had made significant improvements on GPT-3’s capabilities by using multi-axis learning (the ability for one neural network to feed off another) and single shot learning (focusing on improving its accuracy).
As you may have noticed, there are now AI web services to generate written, audio and visual content on demand. These services can create any format you want and will even suggest the best way to present it based on your audience. AI bots can also perform data analysis and take actionable steps based on their findings (e.g., “You should invest in this stock because it’s doing better than others”). It’s not just limited to finance—you could use AI for any type of analysis or predictive modeling that needs human-like thinking abilities: insurance claims processing, retail forecasting and supply chain management are some examples I’ve seen recently.
AI can write poetry. It can write fiction, non-fiction and even news articles. And when it comes to reviews, artificial intelligence is proving itself particularly adept at writing them: Amazon’s Alexa has been giving product reviews for years now and has recently been joined by Microsoft’s Cortana and Apple’s Siri who are adding their two cents on everything from books to movies to music.
There’s just one problem: All this content produced by AI is completely devoid of any humanity or personality—and that makes it next to worthless to summon humans into action.
Well on one hand (from industry) AI generated content could save humans time and companies money. On the other hand (from consumers) we could all be reading even more news articles written by AI, watching movies that have been edited by AI, and listening to music written by AI.
If you’re worried about losing your job, don’t! AI still need humans to write their code and maintain them. They also need humans to train them. The more data they are trained on, the more accurate they become.
You probably use AI every day. Many people don’t realize it, but most of the technology that they interact with on a daily basis is powered by artificial intelligence. For example, when you search for something on Google or Bing, an algorithm will show you relevant results and ads based on what it thinks would be useful to you. If you’re playing a video game online like Fortnite or League of Legends (two popular multiplayer battle arena games), AI determines who gets paired up against who in order to create competitive matches which are fair for all participants.
It’s also important to note that AI isn’t just about computers doing things faster than humans can; there are many other ways in which artificial intelligence impacts our lives in positive ways too! Even this content could have been written by AI.
But here’s the thing: even this content could have been written by AI. Can you tell the difference?
It’s becoming increasingly difficult to differentiate between human-created and AI-created content. In fact, there are now so many bots that they’re beginning to take over the web—and their impact on our lives is only just beginning.
The next wave of AI created content is going to be big. We’ve already seen the first signs of it with machine-written news articles and books. As AI gets better at creating content, we’ll see even more examples popping up every day. Music, TV shows, movies…you name it. If you’re worried about losing your job because robots are taking over, don’t be! Humans still need to write code and train these AIs on data in order to make them work properly and be coherent to humans.
*This content was created using copy.ai trained by it’s author – Tim Gardner
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